Brand Inspiration
This brand is an active extension of my mind. Once I hit a certain age, I realized the influence others' beliefs had on me & that I never took the time to experience life through my eyes. I had also never come across a brand that emphasized the importance of being yourself & the rewards that come from it. This brand is a starting point of a personal journey from desensitization to redefinition. Taking the time to act instead of reacting to the world allowed me to understand & appreciate the authenticity it breaks mentally, physically, & spiritually.